Destiny, the New Fragrance by Xbox

That headline goes from good to great when you imagine it being said in the seductive hush of a Calvin Klein advert.

It's genuine, by the way. Well, genuine in the sense that this is a real Microsoft advert, which has been linked to by its official Twitter account.

Not genuine, of course, in the sense that Microsoft hasn't started manufacturing eau de toilette (though, trust me, if you ever go to Gamescom when it's open to the public, you'll will wish they did).

So, er, why exactly is Microsoft advertising Destiny, the New Fragrance by Xbox?

Well, in the UK Microsoft is not allowed to advertise the game for Xbox One, due to an agreement between Activision and Sony.

On the Fragrance advert's website you'll notice a message explaining:

"Okay, so here's the lowdown. Destiny is actually an epic new first-person shooter, available on Xbox. Thing is, we didn't have permission to run adverts for the game. So we didn't."

Such a restriction caused a stink (sorry. Not sorry) within Microsoft's marketing department, and quite clearly has brought out the best in them. Well done all.

Destiny launches September 9 on Xbox 360, Xbox One, and I think it's available on other platforms too. Not sure.

Rob Crossley is GameSpot's UK News Editor - you can follow him on Twitter here
For all of GameSpot's news coverage, check out our hub. Got a news tip or want to contact us directly? Email news@gamespot.com

Filed under:

Destiny

19.51 | 0 komentar | Read More

Fable Anniversary PC Release Date Announced

Fable Anniversary, Liohead's HD remake of its Xbox classic, will ship on Steam on September 12.

To mark the game's release on PC, publisher Microsoft is offering a twenty percent discount for a limited time. The regular price in North America is $35, reduced to $28 for those that preorder before the game becomes available.

In the UK the game costs £27, reduced to £21.59 for those who preorder.

Initially released on Xbox 360, Fable Anniversary is a HD remaster of the 2004 Xbox original with updated visuals and audio. It also comes with the Lost Chapters bonus content, and an extra-challenging Heroic difficulty.

GameSpot's Fable Anniversary review was generally favourable, with critic Kevin VanOrd writing: "Its combat and world design have undoubtedly aged, but the game is so ripe with charisma, so upbeat that even its most sombre moments don't suppress your soaring spirits for long."

He concluded: "Fable isn't quite timeless, but its genial mood is infectious, and I'm happy that Fable Anniversary kept my fond memories intact."

Rob Crossley is GameSpot's UK News Editor - you can follow him on Twitter here
For all of GameSpot's news coverage, check out our hub. Got a news tip or want to contact us directly? Email news@gamespot.com

19.51 | 0 komentar | Read More

500GB Xbox 360 Arriving In October, Includes Two Call of Duty Games for $250 - Report

A special edition 500GB Xbox 360 bundle that includes a blue console, blue controller, and copies of Call of Duty: Ghosts and Call of Duty: Black Ops II will launch on October 7. That's according to a Wal-Mart ad scan posted in the Blu-ray forums.

The bundle will reportedly be exclusive to Wal-Mart. We have reached out to Microsoft for more details about the bundle, and will update this post with anything we hear back.

The special edition Xbox 360 bundle wouldn't the first console made available exclusively at Wal-Mart. Just last week, Nintendo announced that Wal-Mart will be the exclusive retailer for a new Wii U system bundle that includes a copy of juggernaut racing game Mario Kart 8.

The Xbox 360 currently comes in 4GB and 250GB options. If the 500GB system is indeed real, it would be the first time Microsoft offered the console with a hard drive of that size. Just last month, however, Microsoft started selling 500GB hard drives for $110.

The Xbox One, of course, has a built-in 500GB hard drive. In November, Microsoft will release a 1TB Xbox One console in a bundle with Call of Duty: Advanced Warfare.

Eddie Makuch is a news editor at GameSpot, and you can follow him on Twitter @EddieMakuch

For all of GameSpot's news coverage, check out our hub. Got a news tip or want to contact us directly? Email news@gamespot.com

Filed under:

Xbox 360

19.51 | 0 komentar | Read More

Bungie Holding Public Destiny Launch Party Next Week

To mark the release of Destiny, developer Bungie is opening its doors to fans for a special one-day community celebration where anyone can get a tour of the studio, talk with developers, and even challenge them in multiplayer. The studio has even put together a slick video (above) to hype the event.

"The launch of Destiny is imminent. For years, we've been dreaming of a world where you would be a unique hero. As those dreams become a reality, we'd love to celebrate with you," Bungie writes on its website. "The development of Destiny has been a long journey. So many of you have come along with us for what has been one hell of a ride. At the end of that road, some of you may find what you've been looking for in our studio."

The event kicks off at Bungie's headquarters on Monday, September 9 at 12 noon PDT and runs through 5 PM that day. All are invited, and you're advised to park at the Galleria Garage and take public transportation to Bungie's office, located at 550 106th Ave. in Bellevue, Washington 98004.

Bungie says the first 300 attendees "stand a good chance" of getting a studio tour and having the opportunity to square off against developers in a Destiny multiplayer match. Meanwhile, the first 1,000 in attendance "won't leave empty-handed," Bungie teased.

"This will be a day of celebrating the vivid community that will bring the world of Destiny to life," Bungie said. "Come and pay us a visit before the real party begins."

Destiny launches September 9 for Xbox 360, Xbox One, PlayStation 3, and PlayStation 4. Retailer GameStop recently announced plans to open 4,100 stores next week for midnight launch celebrations. For more on Destiny, check out GameSpot's previous coverage.

Eddie Makuch is a news editor at GameSpot, and you can follow him on Twitter @EddieMakuch

For all of GameSpot's news coverage, check out our hub. Got a news tip or want to contact us directly? Email news@gamespot.com

Filed under:

Destiny

19.51 | 0 komentar | Read More

EA Hires Starbucks Exec to Bolster Marketing Efforts, Help Company Become "Player-First"

In a bid to bolster its marketing efforts, Battlefield and Mass Effect publisher Electronic Arts has announced the hiring of former Starbucks executive Chris Bruzzo to become its chief marketing officer. EA CEO Andrew Wilson announced the news in a statement posted on the company's website. He says Bruzzo will lead marketing and communications efforts across web and digital platforms, all in the name of helping EA become a "players-first" company.

"Today, EA creates games and live services for players around the world on an ever-expanding range of platforms and unique ways to play," Wilson said. "Partnering with our development and technology teams, Chris will ensure we are delivering personal and meaningful experiences for players every time they connect with us and play an EA game."

Wilson sung Bruzzo's praises, calling him a "brand visionary." Prior to joining Starbucks, where he held various executive-level positions, Bruzzo spent nearly three years at online retail giant Amazon as its director of strategic communications.

"Chris is a great fit for our organization--a collaborator, innovator, and importantly, a gamer," Wilson said. "Chris is just as comfortable sharing stories about his days playing Escape from Rungistan and Ultima back in the early 1980s on his Apple IIE as he is debating tactics in FIFA, Battlefield, or Peggle. I'm thrilled to bring him on board at EA."

Bruzzo has a degree in political studies from Whitworth University in Spokane, Washington. In addition to his role as chief marketing officer at EA, Bruzzo currently serves on the board of directors of jewelry retailer Blue Nile.

EA's major marketing campaigns this year, for high-profile games like Madden NFL 15 and NHL 15, have been anything but traditional.

Eddie Makuch is a news editor at GameSpot, and you can follow him on Twitter @EddieMakuch

For all of GameSpot's news coverage, check out our hub. Got a news tip or want to contact us directly? Email news@gamespot.com

Filed under:

Electronic Arts

19.51 | 0 komentar | Read More

Bayonetta 2 Nintendo Direct Set to Air on Thursday

A new Nintendo Direct broadcast is scheduled to air on Thursday, September 4, offering new details about its upcoming action game Bayonetta 2.

Nintendo hasn't offered any further information on what the video package will contain, but a Bayonetta 2 European release date has not yet been announced and could be finalised during the broadcast.

The show will go live on Thursday at 3pm Pacific Time (6pm Eastern, 11pm UK), and can be viewed here.

Bayonetta 2, the Platinum Games-developed sequel to the acclaimed 2010 original, is a Wii U exclusive due to a partnership between Nintendo and the game's IP owner, Sega. The game will ship across North America on October 24.

As a bonus offer at retailers, the original Bayonetta will be bundled with Bayonetta 2 for free.

Filed under:

Bayonetta 2

19.51 | 0 komentar | Read More

Xbox One to Launch Across 28 New Countries in September

Microsoft plans to launch Xbox One across 28 separate countries in September, expanding the console's presence across Asia, South America, Africa and Europe.

Coinciding with the release dates of some of this year's biggest games, from Destiny to FIFA 15, Microsoft plans to ship Xbox Ones across a wide array of new territories and help bolster sales outside its strongholds in the US and UK.

The launch dates for each country follows:

• September 2 - Chile and Colombia
• September 4 - Japan
• September 5 - Belgium, Czech Republic, Denmark, Finland, Greece, Hungary, Netherlands, Norway, Poland, Portugal, Saudi Arabia, Slovakia, Sweden, Switzerland, Turkey, United Arab Emirates
• September 15 - Israel
• September 23 - Hong Kong, India, Korea, Singapore, South Africa, Taiwan, China
• September 26 - Russia

Microsoft said it plans to launch Xbox One in Argentina soon afterwards.

Xbox One launched across North America and select European countries in November 2013. Since then, Microsoft has shipped about five million units to retailers, but it's not certain how many have sold through to customers.

Filed under:

Xbox One

19.51 | 0 komentar | Read More

How Beyond Earth Does It Differently - Civilization: Beyond Earth Preview

You need a javascript enabled browser to watch videos.

Play

1. Gang Beasts - 8 Players on Vents!
2. Creating Characters and making them Fight in Sims 4 - The Lobby
3. Mighty No. 9 is Looking Good - The Lobby
4. The Sims 4, Mighty No. 9, Gang Beasts - The Lobby
5. Gang Beasts - 8 Players on Trucks!
6. Who is Shay, the Irish Assassin Killer? - Assassin's Creed Rogue Preview
7. GS News - GTA V PC Release Rumors, Bungie Says Destiny is Difficult!
8. Killing 20 Orcs Without Getting Touched - Shadow of Mordor
9. Dashing Through the Mighty No. 9 Beta
10. Runers - Launch Trailer
11. Zombies Monsters Robots - Threshold Defense Launch Trailer
12. Stronghold Crusader II - Meet the Sultana

Embed this video:

Please use a flash video capable browser to watch videos.

Sorry, but you can't access this content!

Please enter your date of birth to view this video

By clicking 'enter', you agree to GameSpot's
Terms of Use and Privacy Policy

19.51 | 0 komentar | Read More

Danny Does PAX - The Ultimate Show Tour

Tim Schafer Says He'd Love to Remaster More LucasArts Adventure Games if Grim Fandango Sells

Watch the First Beautiful Trailer for the Mysterious First-Person Game, Firewatch

Four Things I Learned About Dragon Age: Inquisition's Mutiplayer

Super Meat Boy Forever Isn't Just a Simple Mobile Game, Dev Says

Saints Row Expansion Gat Out of Hell Confirmed at PAX [UPDATE]

State of Decay getting 1080p remaster for Xbox One

You May Never "Finish" Destiny, Bungie Says

Check Out Halo 2 Anniversary's Remastered Map: Lockout

Danny Does PAX - The Ultimate Show Tour

Civilization: Beyond Earth Stage Demo - PAX Prime 2014

Sunset Overdrive Stage Demo - Pax Prime 2014

Tim Schafer Stage Interview- Pax Prime 2014

Favorites From the Show Floor - PAX Prime 2014

Brad Muir Talks About His Century-Spanning Game: Massive Chalice - Pax Prime

Evolve Stage Demo - Pax Prime 2014

Heroes of the Storm Stage Demo - PAX Prime 2014

19.51 | 0 komentar | Read More

Civilization: Beyond Earth Stage Demo - PAX Prime 2014

Tim Schafer Says He'd Love to Remaster More LucasArts Adventure Games if Grim Fandango Sells

Watch the First Beautiful Trailer for the Mysterious First-Person Game, Firewatch

Four Things I Learned About Dragon Age: Inquisition's Mutiplayer

Super Meat Boy Forever Isn't Just a Simple Mobile Game, Dev Says

Saints Row Expansion Gat Out of Hell Confirmed at PAX [UPDATE]

State of Decay getting 1080p remaster for Xbox One

You May Never "Finish" Destiny, Bungie Says

Check Out Halo 2 Anniversary's Remastered Map: Lockout

Danny Does PAX - The Ultimate Show Tour

Civilization: Beyond Earth Stage Demo - PAX Prime 2014

Sunset Overdrive Stage Demo - Pax Prime 2014

Tim Schafer Stage Interview- Pax Prime 2014

Favorites From the Show Floor - PAX Prime 2014

Brad Muir Talks About His Century-Spanning Game: Massive Chalice - Pax Prime

Evolve Stage Demo - Pax Prime 2014

Heroes of the Storm Stage Demo - PAX Prime 2014

19.51 | 0 komentar | Read More